You may already have a few top of mind, but if you don't, you'll want to pick sites that: While it's obvious you'll be analyzing your own website, you'll also want to narrow down the competitor sites you want to review. Lastly, it's a chance to identify new growth opportunities that you haven't yet explored.įor an in-depth exploration of the huge potential backlinking has to help your website rank, check out our case study on Glassdoor's backlinking strategy. You'll gain some insight into what strategies your competitors are using and what you could implement in your own process. Perhaps you've noticed a sharp dip in your ranking, or you're simply not seeing the progress you were expecting.Ī backlink analysis will also show you how your website measures up against your competitors. You should do it regularly to ensure everything is in order, but you also do it when you notice something is wrong.Ĭompleting this process is one of the best ways to understand your site's health and understand what factors are contributing to its ranking. Backlink Analysis What is backlink analysis?īacklink analysis is a comprehensive review of a website's backlinks to analyze the site's performance and identify issues that could affect its search engine ranking.īacklink analysis is like the SEO version of going to the doctor for a check-up. Let's cover what a backlink analysis looks like and the tools needed to conduct one.
That's where a backlink strategy comes into play. Whether you're developing a new link-building strategy or revising a current one, it's important to look at where you currently stand.
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